
On May 13, 2026 at 8:30 a.m., the Novotel Monte-Carlo will host a new edition of the Matinale du Commerce, an event organized by the Union des Commerçants et Artisans de Monaco (UCAM) aimed at strengthening and promoting the commercial fabric of the Principality of Monaco.
The meeting is a key networking opportunity for merchants, artisans, institutional partners and industry experts, offering a space for dialogue between public and private stakeholders in an informal yet strategic setting.
The Matinale du Commerce opens in a friendly atmosphere with coffee and pastries, designed to encourage networking among professionals and institutions. Behind this informal setting lies a highly structured program focused on the challenges and opportunities of Monaco’s retail sector.
After opening remarks by UCAM President Alexandre Pasta, speeches will be delivered by Thomas Brezzo, President of the Conseil National de Monaco, and Julien Dejanovic, Director of the Direction du Développement Économique, presenting ongoing initiatives supporting local commerce and institutional cooperation.
Alexandre Pasta will present UCAM’s strategic vision built on three core priorities:
A model aimed at strengthening Monaco’s commercial attractiveness on a global scale.
A key highlight of the event will be the presentation by Antoine and Armand Bahri of Carlo App, offering practical coaching insights and sharing experiences from new entrepreneurs who have chosen Monaco as a business destination.
Security will also play a central role, with Sébastien Berre, Chief Commander of the Police Monégasque, presenting best practices for protecting businesses and ensuring customer safety.
Digital protection and cybersecurity will be addressed by Anthony Marthe and Christophe Manhès of BPMED Monaco, focusing on everyday strategies to prevent cyberattacks and strengthen business resilience.
The Matinale du Commerce 2026 will conclude with closing remarks by Alexandre Pasta, leaving participants with valuable insights, tools and professional connections.
More than just a meeting, the event represents a moment of collective growth, reaffirming UCAM’s commitment to a dynamic, innovative and internationally oriented commercial ecosystem in Monaco.
Participation is available only via registration through the official event form.
