ExpoRose 2026 in Grasse: the perfume capital celebrates the rose with international events and floral shows

Grasse is once again blooming with colors and fragrances for the 54th edition of ExpoRose, one of Europe’s most anticipated spring flower festivals. From May 8 to 10, 2026, the world’s perfume capital will host three days entirely dedicated to the rose, a symbol of elegance, tradition and creativity.

This year’s theme is travel and escape, offering visitors a sensory and cultural journey through traditions, landscapes and inspirations from different continents. Through floral installations, artistic performances and immersive decorations, the historic center of Grasse will become a vibrant international showcase where art, nature and entertainment come together.

Villa Fragonard hosts the international rose exhibition

At the heart of the festival stands Villa Fragonard, home to the prestigious international rose exhibition. Floral artists and designers from several countries will present spectacular creations inspired by world cultures and by the many artistic expressions of the rose.

Alongside the botanical displays, visitors will also discover exhibitions dedicated to perfumery, fashion and local craftsmanship, highlighting the historic connection between Grasse and the production of floral essences.

Flower markets, performances and gastronomy in the historic center

The city center will host a large flower and artisan market along Cours Honoré Cresp, featuring nurseries, growers, artists and local producers showcasing flowers, aromatic plants and handmade creations inspired by Provence.

Throughout the event, visitors can enjoy street performances, live concerts, traditional dances and artistic shows. The program will take audiences on a journey from India to Japan, passing through Latin America and the Mediterranean.

Food lovers will also enjoy themed tastings and special menus inspired by the fragrances and flavors of the rose.

ExpoRose 2026 program highlights

Thursday, May 7

• Official opening ceremony
• Live music and performances
• Festival inauguration

Friday, May 8

• Floral exhibitions and artistic installations
• Street performances in the historic center
• Latin concert and evening fire show
• Screening of The Secret Life of Walter Mitty

Saturday, May 9

• Creative workshops for adults and children
• Cultural events and contemporary performances
• International dance shows
• Open-air screenings of Up and The Braid

Sunday, May 10

• Live concerts and entertainment
• Musical tribute to Michel Legrand
• Final performance “Les roses voyageuses”
• Screening of À bicyclette

Activities throughout the festival

During the entire weekend, visitors will be able to enjoy:

• international rose exhibitions;
• guided tours through gardens and museums;
• creative workshops and family activities;
• food tastings and gastronomic experiences;
• flower and artisan markets across the city.

ExpoRose once again confirms Grasse as an international destination for flower culture and perfumery, attracting thousands of visitors every year. A unique event where tradition, tourism and creativity transform Provence into a giant open-air fragrant garden.