Monaco voted Best European Destination 2025

The Principality of Monaco has just been named Best European Destination 2025 by European Best Destinations, a leading tourism promotion organization, partnered with the European Commission. This prestigious title establishes Monaco as an essential destination on the international scene.

Each year, European Best Destinations selects the most attractive destinations in Europe and submits them to a vote from travelers around the world. More than a million people participated in this edition, allowing Monaco to claim first place in the ranking. The official website of European Best Destinations attracts over 6 million annual visitors and benefits from global media coverage through influential outlets such as Forbes USA, Condé Nast Traveler, and Yahoo.

A major impact on Monaco’s attractiveness
After an honorable second place in 2024, Monaco reached the top of the podium this year, becoming the first French-speaking destination to receive this distinction since Bordeaux in 2015.

This success is the result of an international vote that engaged travelers from more than 170 countries, drawn to the elegance, dynamism, and exceptional setting of the Principality.
This prestigious title represents a unique opportunity to enhance Monaco’s image and reputation globally:

• Increased visibility: Highlighting the destination in premium media outlets and through reports showcasing it.
• Worldwide recognition: Particular enthusiasm from high-end travelers, especially from the United States (42% of votes) and the United Kingdom (34% of votes), confirming Monaco as a luxury destination with sustainable tourism.

A strategic collaboration with European Best Destinations
For several years, the Monaco Tourism Department has worked closely with European Best Destinations to increase the visibility of the Principality. This partnership includes:

• Enhanced presence on the European Best Destinations website (6 million annual visitors).
• Media coverage on influential platforms.
• The use of the “Best European Destination” label by Monaco and its partners (hotels, restaurants, attractions).

For Guy Antognelli, Director of Tourism and Congresses: “This award demonstrates that the daily work of tourism professionals, hospitality workers, guides, merchants, public services, and attraction centers is bearing fruit. It reflects the effectiveness of the innovative initiatives implemented across the country, as well as the recent renovations carried out in many partner establishments, aimed at maintaining an exceptional level of quality and service.“