Menton Riviera & Merveilles Tourism Fair 2026: events, activities and highlights at the Palais de l’Europe

Menton celebrates tourism with the 5th edition of the Riviera & Merveilles Fair

One of the most anticipated events on the French Riviera is back: the 5th edition of the Menton Riviera & Merveilles Tourism and Leisure Fair, taking place on Wednesday, April 29, 2026, at the prestigious Palais de l’Europe.

Organized by the local Tourist Office, the event serves as a key showcase for promoting the excellence of Menton and the wider French Riviera, offering visitors a journey through authentic experiences, nature, and culture.

A journey through culture, nature and local traditions

With more than 50 exhibitors, the fair highlights the richness and diversity of the Menton Riviera & Merveilles area. Visitors—both tourists and locals—can explore a wide range of activities designed for every season.

Key highlights include:

• Cultural experiences: guided tours, museums, and heritage routes
• Outdoor activities: hiking, climbing, via ferrata, paragliding, mountain biking, and water sports
• Artisan crafts: meet local artists and creators
• Local specialties: tastings of iconic Riviera products

Designed as an immersive experience, the fair invites visitors to plan their next getaways while discovering new perspectives on a well-known destination.

A rich program for all visitors

The day will feature a wide range of activities and events suitable for all ages.

The official opening at 10:00 a.m. will include local authorities such as Alexandra Masson and Gérard Spinelli.

Throughout the day:

• Themed guided tours around Menton
• Scenic excursions showcasing the best viewpoints
• Historical walks focused on the Belle Époque

• Public conferences on tourism and destination communication
• Tourist train rides at special rates
• Prize contest with final draw at 4:00 p.m.

A full program designed to combine discovery, entertainment, and learning.

Innovation and networking for tourism professionals

From 5:00 p.m., the fair shifts focus to tourism professionals.

Key moments include:

• A conference on how artificial intelligence is reshaping tourism, led by Benoit Dudragne
• A networking evening with buffet, bringing together exhibitors, institutions, and industry professionals

An important opportunity to exchange ideas and build new collaborations.

A strategic event for the region

The Menton Riviera & Merveilles Tourism Fair continues to position itself as a key event to promote the destination and encourage a more sustainable, accessible, and innovative tourism model.

It fosters connections between professionals and visitors while enhancing the region’s attractiveness.

Practical information

📍 Event: Menton Riviera & Merveilles Tourism and Leisure Fair 2026
📅 Date: Wednesday, April 29, 2026
🕙 Time: 10:00 a.m. – 6:00 p.m.
📌 Location: Palais de l’Europe – 8 avenue Boyer
🎟️ Admission: Free