Creating one of the most exclusive and refined clubs in the world for cigar enthusiasts: this is the ambition of the Monte-Carlo Société des Bains de Mer Group, in collaboration with Dominique London, a leading company in the luxury cigar and spirits market. Thanks to this prestigious partnership, the Monte-Carlo Cigar Club, an ultra-private club located within the renowned Casino de Monte-Carlo, will open its doors in the spring of 2025.
This new project is perfectly aligned with the strategy of Monte-Carlo Société des Bains de Mer, which, alongside the international expansion of the Group, aims to offer ever-new luxury experiences in Monaco, the historical heart of the Group, to keep the legend of Monte-Carlo alive.
Monte-Carlo Société des Bains de Mer, a key player in the luxury tourism industry in Europe, established 160 years ago a new art of living, based on the great art of gaming, luxury hospitality, and entertainment. Over the centuries, this unique lifestyle has continuously reinvented itself, preserving its timeless allure.
Today, under new governance, the Group is expanding internationally while simultaneously developing new luxury offerings in Monaco by creating exclusive locations and experiences. In 2025, the Casino de Monte-Carlo, the birthplace of the legend, will be the stage for an extraordinary new creation: the Monte-Carlo Cigar Club, an ultra-private and exclusive club dedicated to cigar aficionados.
This project will come to life in the spring of 2025, thanks to the partnership with Dominique London, a brand founded by Dominique Gyselinck and a leader in luxury cigars, spirits, and accessories. With 26 stores in England, Switzerland, and across Europe, Dominique London stands out for its privileged relationships with top cigar producers and its extensive expertise in the field, making it the ideal partner for Monte-Carlo Société des Bains de Mer.
The goal of the future Monte-Carlo Cigar Club is to become the most exclusive and prestigious cigar club in the world, thanks to its extraordinary location, the quality of its offerings, and its exclusive access. The club will provide a unique experience focused on luxury cigars, selected from the best long filler producers (whole-leaf cigars) from renowned countries like Cuba, Nicaragua, the Dominican Republic, Costa Rica, Honduras, and Peru. All long fillers will have a minimum aging of three years, and the Monte-Carlo Cigar Club humidor will be able to house up to 35,000 premium cigars.
The club will be located in a historically significant venue: the former office of François Blanc, who founded the Société des Bains de Mer in 1863, at the heart of the Casino de Monte-Carlo. The space, covering more than 200 square meters, will feature an indoor smoking lounge, a bar, a walk-in humidor, and a beautiful terrace overlooking the Hôtel de Paris Monte-Carlo and the Mediterranean. The interior design will be handled by the Moinard Bétaille studio, which also designed the One Monte-Carlo residences, while the humidor will be crafted by DeART, a world leader in walk-in humidors.
As an ultra-private club, access to the Monte-Carlo Cigar Club will be reserved exclusively for members who are pre-sponsored.