Monaco Private Label: In Monaco and London, Culture, Philanthropy, and Major Events Serving Attractiveness

Every day, nearly 100,000 people are present in the Principality – Monégasque citizens, residents, workers, and tourists. This exceptional ratio – one Monégasque for every ten people – highlights the strategic importance of attractiveness in Monaco’s economic and social model.

Within this context, the Monaco Private Label (MPL) is one of the key tools of the Principality’s attractiveness strategy. Bringing together an international community of over 60 nationalities – including investors, entrepreneurs, and economic leaders – MPL aims to foster trust-based relationships, encourage long-term settlement, and enhance Monaco’s global influence. Among the various initiatives launched by MPL in May, two standout events reflect this strategic vision:

In Monaco: F1 Grand Prix and Philanthropy

On the sidelines of the Formula 1 Grand Prix, the MPL held a private event dedicated to philanthropy, gathering around fifty members from Monaco, Hong Kong, Switzerland, the United Arab Emirates, Argentina, and the United States. Welcomed by Mr. Murat VARGI, a member of the network, the participants lent their support to the Princess Charlene of Monaco Foundation and the Friends of Lebanon, benefiting projects in Lebanon and Cambodia. This gathering helped strengthen the network’s cohesion.

In London: Creativity, Culture, and Economy

In partnership with the Monaco Economic Board (MEB), the Monaco Association for Financial Activities (AMAF), the Monte-Carlo Société des Bains de Mer Group, and the Monte-Carlo Opera, and under the patronage of H.E. Mrs. Evelyne GENTA, Monaco’s Ambassador to the United Kingdom, the Attractiveness Unit / MPL organized an international mission around the co-production of Faust by the Monte-Carlo Opera:

• An expert breakfast, led by the MEB at the Monaco Embassy, with about thirty economic influencers (bankers, lawyers, tax specialists);

• A private dinner at the Royal Opera House, bringing together around twenty MPL members and high-level economic decision-makers.

H.E. Mrs. Evelyne GENTA, Ambassador of Monaco to the UK, stated:
“Through such initiatives, we show that Monaco is more than just an exceptional place: it is also a hub for creativity, culture, and commitment. These encounters enhance the artistic influence of the Principality and reflect the high quality of the works it produces.”

Ms. Chloé BOSCAGLI, Head of the Attractiveness Unit and Monaco Private Label, added:
“The MPL’s confidential and targeted formats reflect the DNA of the Princely Government’s welcoming policy. These exclusive formats are our strength: they allow us to listen and understand the expectations of future residents, generate real opportunities, and position Monaco at the right moment, with carefully selected individuals who share our values and interests where the Principality excels.”