Summer 2026: Domestic Travel Boom in France, French Riviera Leads the Way

Summer 2026 marks a shift in French travel habits: greater caution, increased attention to budgets, and a clear preference for domestic destinations. In this context, the Provence-Alpes-Côte d’Azur region confirms its position as the most sought-after destination, maintaining its lead despite a slight decline compared to last year.

According to the 2026 Holiday Barometer conducted by Ipsos for Europ Assistance, one in five French people will choose the South of France for their summer holidays.

Top destinations within France

Beyond the French Riviera, domestic tourism is spread across several regions. Among the most popular:

• Occitania and Brittany (16%)
• Auvergne-Rhône-Alpes and Nouvelle-Aquitaine (14%)

These figures confirm a clear trend: French travelers prefer to stay close to home, opting for destinations that are easily accessible and perceived as safe.

Inflation and geopolitics impact travel choices

The uncertain global context continues to influence travel decisions. 63% of French respondents say global tensions affect their desire to travel, while 55% consider conflict risks a key factor when choosing a destination.

Countries perceived as less safe include Iran, Israel, Afghanistan, United States, and Russia.

Economic concerns also play a major role: 78% say inflation affects their travel decisions, while 43% of those not traveling cite budget constraints as the main reason.

Shorter stays but stable budgets

Despite these challenges, the desire to travel remains strong: 76% of French people still plan to go on holiday, although for shorter periods. The average stay drops to under two weeks, while the average budget rises to €1,864.

This suggests travelers are shortening trips rather than giving up on quality experiences.

Italy remains top international destination

For those traveling abroad, Europe continues to dominate:

• Italy (10%)
• Spain (9%)
• Greece (5%)

Meanwhile, the United States drops out of the top rankings, reflecting declining interest in long-haul travel.

Sea, family and cars: the French travel model

Travel habits remain consistent: seaside holidays and family trips are still the most popular choices. Seasonal rentals and campsites are widely preferred, while cars remain the primary mode of transport.

AI increasingly used for travel planning

Another growing trend is the use of technology: 19% of French travelers have already used artificial intelligence tools to plan their holidays—a figure expected to rise in the coming years.

Summer 2026: closer, safer, but still essential

In a complex global environment, summer 2026 is defined by more cautious and local travel choices. Domestic tourism takes center stage, with the French Riviera leading the way.

One thing remains unchanged: the desire to travel is still strong—it’s simply evolving.