
There is a small symbol that has been telling a great story of solidarity in the Principality of Monaco for almost thirty years. It is Frankie’s red nose, which has become an emblem of Monegasque generosity and a tangible commitment to helping vulnerable children. This year, however, the familiar symbol is getting a makeover and changing colour: for the 22nd edition of the Journée Monégasque des Nez Rouges, taking place on Sunday, 6 December 2026, solidarity will turn orange with the arrival of a new character destined to capture the hearts of young and old alike: Crazy Frankie.
Organised by the Monegasque association Les Enfants de Frankie, the initiative once again demonstrates its ability to evolve while preserving the spirit behind its creation: turning a simple gesture, accessible to everyone, into meaningful support for children facing difficult circumstances.
Founded in November 1997, the association Les Enfants de Frankie has spent nearly three decades supporting children affected by illness, living with disabilities or experiencing social vulnerability in the Principality of Monaco and the Provence-Alpes-Côte d’Azur region.
Its mission is to provide opportunities for happiness, inclusion and shared experiences to children who, from an early age, may have to cope with particularly challenging circumstances. This commitment takes shape through recreational and cultural activities, support programmes, therapeutic projects and initiatives designed to improve the quality of life of young beneficiaries and their families.
The association’s social contribution has also received institutional recognition. Since 2023, Les Enfants de Frankie has enjoyed the Honorary Presidency of H.S.H. Prince Albert II of Monaco, while since 2008 it has held Special Consultative Status with the United Nations Economic and Social Council (ECOSOC). These distinctions reflect the importance of an organisation whose activities have grown over the years while keeping children’s well-being at the heart of its mission.
The main innovation of the 2026 edition is the launch of Crazy Frankie, a new interpretation of the traditional red nose. Smaller, orange and playfully designed, this new accessory aims to encourage even wider participation in the campaign.
While the traditional red nose had become a familiar sight, particularly on cars, Crazy Frankie has been designed to accompany people in their everyday lives. It can be displayed in an office, attached to a bag, placed in a shop window or wherever people wish to share a message of solidarity.
Available for the symbolic price of €3, the new accessory makes it easy for everyone to take part, including residents, visitors, families and local businesses.
Behind this little object lies a much greater purpose: supporting the association’s activities and financing projects dedicated to children who need special care and assistance.
The new orange nose will be distributed through a network of commercial and institutional partners across the Principality, including Carrefour Monaco stores, selected post offices and pharmacies.
Dedicated stands and events organised with the support of volunteers will also help spread the initiative throughout the community. Volunteers, as always, will play a central role in the success of the campaign.
The programme includes several opportunities to meet the organisers and support the cause, with activities planned at the Princess Grace Hospital Centre (CHPG), the Fontvieille shopping gallery and Monaco railway station.
The campaign is also part of a broader programme of activities organised by the association, which includes family and children’s events such as the traditional Kids Nite and Frankie’s Christmas celebrations.
Purchasing Crazy Frankie is not simply a symbolic gesture: it directly contributes to funding the activities of Les Enfants de Frankie.
The proceeds from the sale of the orange noses will help support several initiatives, including:
This tangible use of the funds gives the initiative its true value: every orange nose purchased represents a real contribution to helping children who need support.
The 22nd Journée Monégasque des Nez Rouges is much more than a charity event. Year after year, it renews the bond between the association, institutions, businesses and the people of the Principality.
The new Crazy Frankie, created in collaboration with EFG Private Banking and Smiley World Limited, brings a contemporary touch to an initiative that has successfully preserved its identity over time.
Since 1997, Frankie’s nose has become a distinctive symbol of Monegasque solidarity, a small object that draws attention to the often unseen challenges faced by children living with illness, disabilities or complex family and social circumstances.
The change from red to orange does not alter the campaign’s meaning. Instead, it reinforces its message: solidarity can take on new forms, reach different audiences and become part of even the simplest gestures of everyday life.
On Sunday, 6 December 2026, Monaco will once again wear its symbol of solidarity. This time it will be orange, but the message remains the same: bringing smiles, opportunities and, above all, the reassurance that they are not alone to the children who need it most.