LMDV Hospitality and AS Monaco Announce Strategic Partnership Until 2028

MONTE CARLO – Under the agreement, the Twiga brand will feature on the first team’s training kits, in premium spaces at the Stade Louis-II, and within the club’s Performance Center.

With iconic locations in Monte Carlo, Versilia, Baia Beniamin, and Porto Cervo, Twiga is today a symbol of luxury hospitality in Europe, blending fine dining, exclusive entertainment, and a distinctive lifestyle experience. In the Principality, Twiga is deeply rooted in the social and gastronomic scene, and this partnership is a natural extension of its presence and influence.

The aim of the collaboration is to create top-tier experiences both inside and outside the stadium, combining AS Monaco’s sporting prestige with Twiga’s reputation for service, atmosphere, and uncompromising excellence.

The agreement also includes Acqua Fiuggi, a historic premium mineral water brand acquired by LMDV Capital in 2024. Dating back to the 13th century, Acqua Fiuggi has long been recognized for its purifying properties and superior quality. LMDV Capital has launched an ambitious relaunch plan with immediate investments, a bottle redesign, and a new communication strategy that has already turned the brand into a contemporary icon of beauty and excellence.

The Fiuggi logo will appear on the club’s amateur teams’ kits, during official press conferences, and the products will be available in the stadium’s hospitality areas during home matches.

Thibaut Chatelard, AS Monaco’s Marketing and Revenue Director:
“We are delighted to welcome a partner like LMDV Hospitality to the ‘Rouge & Blanche’ family. Like AS Monaco, LMDV Hospitality takes pride in offering its clients unparalleled experiences. That is why we look forward to starting our collaboration and creating synergies between our two worlds.”

Leonardo Maria Del Vecchio, Chairman of LMDV Capital:
“For us, Monaco is more than just a location: it’s home. With Twiga and Vesta, we bring a vision of hospitality built on energy, elegance, and absolute quality. The partnership with AS Monaco is not just a sponsorship, but a long-term commitment to the Principality and its community. We are proud to stand alongside a global sports icon that shares our values, ambition, and concept of excellence.”

AS Monaco
Founded in 1924, AS Monaco is one of the most prestigious clubs in French football, with 8 Ligue 1 titles, 10 national cups, and two European finals (2004 Champions League, 1992 Cup Winners’ Cup). Iconic for its diagonal jersey designed by Princess Grace and for the Stade Louis-II overlooking the Mediterranean, the club has a unique tradition of nurturing young talent: five French World Cup champions — Thierry Henry, David Trezeguet, Emmanuel Petit, Lilian Thuram, and Kylian Mbappé — emerged from its youth academy. With over 26 million fans on social media, AS Monaco is a global ambassador for the Principality and its spirit of excellence.