{"id":27620,"date":"2026-01-07T11:15:55","date_gmt":"2026-01-07T10:15:55","guid":{"rendered":"https:\/\/montecarloliving.com\/?p=27620"},"modified":"2026-01-07T11:17:32","modified_gmt":"2026-01-07T10:17:32","slug":"les-soldes-dhiver-debutent-en-france-mois-de-promotions-sous-haute-surveillance","status":"publish","type":"post","link":"https:\/\/montecarloliving.com\/fr\/italie-et-monaco\/les-soldes-dhiver-debutent-en-france-mois-de-promotions-sous-haute-surveillance-27620\/","title":{"rendered":"Les soldes d\u2019hiver d\u00e9butent en France : un mois de promotions sous haute surveillance"},"content":{"rendered":"<p data-start=\"3199\" data-end=\"3583\">Avec la fin des f\u00eates de fin d\u2019ann\u00e9e, la <strong data-start=\"3240\" data-end=\"3250\">France<\/strong> entre officiellement dans la p\u00e9riode des <strong data-start=\"3292\" data-end=\"3310\">soldes d\u2019hiver<\/strong>, l\u2019un des temps forts du calendrier commercial. \u00c0 compter du <strong data-start=\"3372\" data-end=\"3404\">mercredi 7 janvier 2026 \u00e0 8h<\/strong> et jusqu\u2019au <strong data-start=\"3417\" data-end=\"3441\">mardi 3 f\u00e9vrier 2026<\/strong>, les commerces physiques comme les plateformes de vente en ligne pourront appliquer des r\u00e9ductions r\u00e9glement\u00e9es sur l\u2019ensemble du territoire.<\/p>\n<p data-start=\"3585\" data-end=\"3959\">Le calendrier national pr\u00e9voit toutefois <strong data-start=\"3626\" data-end=\"3659\">certaines adaptations locales<\/strong>. Dans plusieurs d\u00e9partements et collectivit\u00e9s d\u2019Outre-mer, les dates peuvent \u00eatre modifi\u00e9es par d\u00e9cision pr\u00e9fectorale. C\u2019est notamment le cas en <strong data-start=\"3805\" data-end=\"3835\">Moselle et dans les Vosges<\/strong>, o\u00f9 les soldes ont d\u00e9but\u00e9 le <strong data-start=\"3865\" data-end=\"3878\">2 janvier<\/strong> et se termineront le <strong data-start=\"3900\" data-end=\"3914\">29 janvier<\/strong>, soit quelques jours avant le reste du pays.<\/p>\n<p data-start=\"3961\" data-end=\"4296\">Les <strong data-start=\"3965\" data-end=\"3984\">ventes en ligne<\/strong> sont soumises aux m\u00eames r\u00e8gles que les commerces traditionnels. Les sites d\u2019e-commerce, quelle que soit la localisation du si\u00e8ge de l\u2019entreprise, doivent respecter les m\u00eames dates et obligations. Aucune d\u00e9rogation n\u2019est pr\u00e9vue pour d\u00e9marrer plus t\u00f4t ou prolonger les promotions au-del\u00e0 de la p\u00e9riode officielle.<\/p>\n<p data-start=\"4298\" data-end=\"4756\">La r\u00e9glementation fran\u00e7aise pr\u00e9cise \u00e9galement <strong data-start=\"4344\" data-end=\"4382\">quels produits peuvent \u00eatre sold\u00e9s<\/strong>. Seuls les articles d\u00e9j\u00e0 propos\u00e9s \u00e0 la vente avant le d\u00e9but des soldes sont autoris\u00e9s. Les produits doivent avoir \u00e9t\u00e9 mis en vente et r\u00e9gl\u00e9s par le commer\u00e7ant au moins un mois auparavant. Il est interdit d\u2019introduire des articles neufs sp\u00e9cialement destin\u00e9s aux soldes. En magasin, les produits sold\u00e9s doivent \u00eatre clairement identifiables et distincts des autres articles.<\/p>\n<p data-start=\"4758\" data-end=\"5191\">La <strong data-start=\"4761\" data-end=\"4786\">transparence des prix<\/strong> constitue un autre pilier du dispositif. Les r\u00e9ductions doivent \u00eatre calcul\u00e9es \u00e0 partir d\u2019un prix de r\u00e9f\u00e9rence r\u00e9el, tel que le prix le plus bas pratiqu\u00e9 au cours du mois pr\u00e9c\u00e9dent ou le prix conseill\u00e9 par le fabricant. Toute augmentation artificielle des prix avant les soldes afin de simuler des remises plus importantes est strictement interdite et consid\u00e9r\u00e9e comme une pratique commerciale trompeuse.<\/p>\n<p data-start=\"5193\" data-end=\"5519\">En mati\u00e8re de <strong data-start=\"5207\" data-end=\"5220\">publicit\u00e9<\/strong>, toute communication promotionnelle doit mentionner clairement la date de d\u00e9but des soldes et pr\u00e9ciser si les offres concernent l\u2019ensemble des produits ou seulement une partie de l\u2019assortiment. Les infractions \u00e0 la r\u00e9glementation peuvent entra\u00eener des amendes pouvant aller jusqu\u2019\u00e0 <strong data-start=\"5503\" data-end=\"5518\">1 500 euros<\/strong>.<\/p>\n<p data-start=\"5521\" data-end=\"5942\" data-is-last-node=\"\" data-is-only-node=\"\">Enfin, le calendrier commercial anticipe d\u00e9j\u00e0 la prochaine saison : les <strong data-start=\"5593\" data-end=\"5614\">soldes d\u2019\u00e9t\u00e9 2026<\/strong> sont programm\u00e9s du <strong data-start=\"5634\" data-end=\"5659\">24 juin au 21 juillet<\/strong>. Avec l\u2019ouverture officielle des soldes d\u2019hiver, les consommateurs peuvent partir \u00e0 la recherche de bonnes affaires, tandis que les commer\u00e7ants doivent une nouvelle fois respecter des r\u00e8gles destin\u00e9es \u00e0 garantir la transparence, la concurrence loyale et la protection des acheteurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la fin des f\u00eates de fin d\u2019ann\u00e9e, la France entre officiellement dans la p\u00e9riode des soldes d\u2019hiver, l\u2019un des temps forts du calendrier commercial. \u00c0 compter du mercredi 7 janvier 2026 \u00e0 8h et jusqu\u2019au mardi 3 f\u00e9vrier 2026, les commerces physiques comme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[827,871,870,823,872,869,867,868],"tags":[],"class_list":["post-27620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-antibes-fr","category-cannes-fr","category-italie-et-monaco","category-lifestyle-fr","category-menton","category-monaco-fr","category-nice-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les soldes d\u2019hiver d\u00e9butent en France : un mois de promotions sous haute surveillance<\/title>\n<meta name=\"description\" content=\"Avec la fin des f\u00eates de fin d\u2019ann\u00e9e, la France entre officiellement dans la p\u00e9riode des soldes d\u2019hiver, l\u2019un des temps forts du calendrier 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